The Better Business Bureau of Brazil
by John Biester
(Jundiai, Sao Paulo, Brazil)
Esseeuindico (EEI) is Brazil’s FIRST directory for verified trusted professional services. We are the for profit Better Business Bureau of Brazil. We help the consumer find honest and reliable service providers. We also help the service providers show Brazil that they are trusted companies.
We are targeting the 8.5 million small businesses that spend $3.56B in the digital ad market. We make money by offering a membership to small businesses throughout Brazil. But not every business can be a member. A strict application process is conducted before they can create their profile page on our site. This process instills confidence in the 44.5 million consumers looking for services online. We acquire customers primarily through online marketing e.g. SEO, email, Infographics, social networks, etc…… and of course direct sales. Our Lifetime Value of Customer (LTV) is 18 times our Customer Acquisition Cost (CAC).
We have an experienced team with deep domain expertise and extensive management experience. Our forecasts show that we will acquire over 67k members in our first two and a half years.
We are seeking R$1.3 M in seed funding in exchange for equity in the company to achieve a R$51.7M run rate.
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