by Gill Warren
Great blog post... just thought I would add another comment.
I see many business plans and sometimes the numbers add up, but are just unrealistic in the context of a market place. For example assuming that the new business could take 65% of the existing market within a year of start up when there were two big competitors in the market already. By focusing in on a particular niche within that market place the numbers can be re-presented and realistic, and therefore be much more attainable.
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