Business Codes of the Ancients, a book review of
"The Richest Man in Persia"
written by Brian Morgan
Review by Marc Kneepkens

Business codes used by ancient civilizations were instrumental in building huge empires. The Phoenicians, Babylonians, Persians, and many others, have built trade organizations that spread in many directions and covered huge territories. Especially when compared to present day means of travel and communication, these people were very creative, inventive, and insistent on finding goods and services that would add on to their nations. Which were the business codes used to create vast wealth and structures?



“The Richest Man in Persia” is written in the style of George Clason’s “The Richest Man of Babylon”. The book is entertaining, there is a nice story to it. But it is much more than that. The author’s life experience and business experience have been worked into it through a number of sound business principles. The story makes the understanding of those principles come alive.

If you really want to find out how to become rich and wealthy, without compromising your own conscience and ethics, this book will show you all the business codes and principles you need to make it happen.

A book everyone in business should read. Better even, before you start out with any business venture, study this book, so that you can start applying its principles right from the start. The intentional stage of starting a business is so incredibly important. Focusing on sound business, and success in business, the principles explained here are simply fundamental.




Brian Morgan has an impressive list of business accomplishments. Being the founder of the Australian Institute of the Self-employed is only one of them. A business leader in many industries, consultant, seminar leader, lecturer, the list goes on and on. This book is like a jewel on his crown of achievements.

By no means is the book an adaptation or imitation of Clason’s book. It offers a lot more. Once you read it, the story will always stick with you, and remind you of what is important in good business. Not only that, it shows which business methods succeed and why. The 11 business codes are explained well, and are elegantly illustrated in the story.


Tragoas, the Richest Man in Persia, writes his wisdom on clay tablets...


Through business 'codes' described as ‘The Quest for Real Riches’, ‘Master your Mind’, ‘Master Time’, ‘The Power of Leverage’, ‘Many Streams of Income’, ‘Investments - the Magic Carpet to Riches’, 'The Special Few', Morgan writes a course on business principles that will always have value, in any country and any situation. After explaining each code in detail with many examples, he summarizes the multitude of information in a just few lines.

He makes a few essential points that are simple and amazing:

Abundance is open to everyone who brings value.
There need be no conflict between accumulating wealth and enjoying life along the way.
No one can become rich without enriching others. Abundance will be yours if you can help enough other people get what they want.

There is no shortage of abundance in the world. When value is created, abundance will grow.




The book is entertaining and fun to read. It will bring wealth by using these unique principles. Highly recommended. I will always cherish this book, and read through it again whenever I need to stay on course.

More information? Check out Brian Morgan's site for his book and learn about the business codes here: "The Richest Man in Persia" (new window). The e-version of the book is only $4.99. Great to recommend or buy for anyone starting in business, college students, and anyone needing some sound advice or a compass in the business world.

Download the book from Smashwords.com. Great site by the way. Click here.




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